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“Taking your game to the next level is the obsession of every footballer, whatever your ability. Our job is to provide inspiration to help them get there,” said Glenn Cole, co-founder of 72andSunny. “Helping Nike in its mission to be the number one brand in the world’s number one sport is a great opportunity.”

72andSunny, a brand strategy, design and advertising company have come together with Nike to create an advertising campaign to inspire, motivate and help footballers become better. This campaign is supported by print, online content, television, cinema and outdoor components that will showcase the idea across a range of players and scenarios. Their latest effort can be seen in a two-minute film shot by director Guy Ritchie (Snatch) from the POV of the player himself. The film gives soccer-obsessed fans a taste of for what it would be like to be discovered on the field and selected to play for English Premier League team and battle against some of the world’s top players. Some of the world’s finest footballers are featured in this short clip including Cristiano Ronaldo, Zlatan Ibrahimovic, Ruud Van Nistelrooy, Ronaldinho and Wayne Rooney. The two-minute film premiered internationally on April 29 coinciding with the Champions League semi-final between Manchester United and FC Barcelona.

They have also created an blog-like style website in supporting this campaign; various videos, products and features are available on there. Fans can even register to sign up for an elite training program, part of that will include some mobile applications that will help fans dig deeper. Check the website here.

Hillz