Block84.com - Lifestyle is a terrible thing to waste.

That’s the title of Phil Toledano’s new book he’s writing. He also is working on UNITED STATES OF ENTERTAINMENT-the idea behind this one is that the soul of the country is reflected in the way it entertains itself. But before a writer Toledano is a photographer, one with some serious conceptual skills I must add. I was inspired to write this post after seeing some of his latest work on his project Hope and Fear.

Toledano’s Hope and Fear project was featured on Woosta so I suggest you get over there if you wanna see the rest of the photo set and hear what Phil has to say in his interview.

The problem with being the next big thing is that it’s just something people say about you until they find something shinier to look at….although, if that’s what people are saying, I guess it’s better than ‘who?’

Yes-shoot exactly what you want to shoot-NEVER try and anticipate what people will want, or you’ll just become a McPhotographer

Photos and text courtesy of Woosta.com

Richie C.